So many aspects of running a small business have been affected by the coronavirus pandemic. And one of the areas that have been most impacted was employee recruitment. It was, after all, quite challenging to find potential new hires when you couldn’t meet and interview them face-to-face.

According to a survey by LiveCareer, many businesses turned to social media as a recruitment tool. The company says the social platforms like LinkedIn, Twitter, Instagram, and Facebook allow businesses to learn “a lot about a candidate’s personality.” In addition, for their survey LiveCareer defined social media as “any digital tool that allows users to create and share content with the public.”

Since social recruiting is relatively new, many people still don’t have a social presence. The good news for potential employees is, for now, “90% of hiring managers would still invite a candidate to interview for a job—even if they can’t find them online.”

What Small Businesses Search for Online When Recruiting

From the small business’s point of view, most will search online to see if a social presence exists. The survey shows:

  • 77% use social media to search for job candidates
  • 80% of companies screen candidates through social media before hiring

In addition, the social media components most often checked by companies when recruiting are:  

  • Main posts—66% 
  • About me section—63%
  • Photos—60%
  • Candidate’s comments under posts—43%
  • Followed profiles—25%

And here’s what they look for:

  • 66% are looking for any red flags on a candidate’s social media
  • 62% want to get an idea about the candidate and their life
  • 57% check to see if someone would be a good fit for their company culture.

The specific red flags hiring managers look out for include:

  • Discriminatory comments regarding race, gender, and religion—66%
  • Provocative or inappropriate content—